Walmart Preparing a Metaverse Push, Trademark Filings Show

The retail giant may also be planning to create its own cryptocurrency and NFTs.

AccessTimeIconJan 16, 2022 at 8:08 p.m. UTC
Updated Jan 18, 2022 at 2:58 p.m. UTC
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Apparently dominating retail competition in the real world isn't enough for Walmart, which filed seven trademarks at the end of December that signal its plan to make and sell virtual goods in the metaverse as well.

  • According to one of those filings, the big-box retailer also is exploring whether to offer users a cryptocurrency along with non-fungible tokens (NFT).
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Walmart Trademark Application


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Kevin Reynolds is Editor in Chief at CoinDesk. He owns bitcoin, ether, polygon and solana.


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Kevin Reynolds is Editor in Chief at CoinDesk. He owns bitcoin, ether, polygon and solana.