Hulu Targets ‘Streamers of Tomorrow’ as It Seeks Candidates With Metaverse, NFT Backgrounds

The streaming platform’s Jan. 14 job listing signaled an interest in crypto tech.

AccessTimeIconJan 15, 2022 at 7:20 p.m. UTC
Updated May 11, 2023 at 4:05 p.m. UTC

Hulu is looking for help breaking into crypto, non-fungible tokens (NFT) and the metaverse to target “the streamers of tomorrow,” according to a new job posting.

The streaming platform is hiring a “culture trend marketing manager” to help the company “break through into other spaces outside of streaming,” with a background in “metaverse and/or crypto and NFT platforms” a plus, according to the listing.

  • What Will The Metaverse Look Like in the Future?
    16:36
    What Will The Metaverse Look Like in the Future?
  • Sam Bankman-Fried Says He Made 'Mistakes' at FTX; Binance CEO CZ's Fortune Revealed
    02:33
    Sam Bankman-Fried Says He Made 'Mistakes' at FTX; Binance CEO CZ's Fortune Revealed
  • Decentraland Foundation Exec on Future of AI in the Metaverse
    05:42
    Decentraland Foundation Exec on Future of AI in the Metaverse
  • Animoca Brands Raises $20M to Advance its Metaverse Project Mocaverse
    02:02
    Animoca Brands Raises $20M to Advance its Metaverse Project Mocaverse
  • The company cited how younger demographics are consuming content in less traditional ways, identifying crypto and the metaverse as an emerging market.

    Hulu’s majority owner, Disney, is eyeing the metaverse in a similar way – in a recent job posting, the company identified NFTs and augmented reality as key emerging tech trends to watch.

    Disney’s foray into crypto began in November when it launched its “Golden Moments” NFT collections, which featured Intellectual property from its Pixar, Marvel and Star Wars titles sold on VeVe, a marketplace built on the Gochain blockchain.

    Disney’s crypto-adjacent plans extend beyond NFT drops, with CEO Bob Chapek telling CNBC in November his vision “to use Disney+ as the platform for the metaverse.”

    The multimedia conglomerate’s interest in NFTs could also be expanding to its physical park locations, based on another recent job posting from Disney Parks, Products and Experiences seeking help to “lead Disney's efforts in the NFT space.”

    Hulu did not respond to a request for comment by the time of publication.

    Danny Nelson contributed reporting.

    Disclosure

    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

    Eli Tan

    Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.


    Read more about