Dez Bryant Taps Chainlink for ‘Dynamic’ Sports NFTs

The collectibles change in appearance based on players’ real-life stats.

AccessTimeIconJan 10, 2022 at 7:00 p.m. UTC
Updated May 11, 2023 at 5:50 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

Non-fungible tokens (NFT) have become an increasingly popular means of personal branding for athletes. Now add National Football League (NFL) star Dez Bryant and his stats to the mix.

The former all-pro wide receiver for the Dallas Cowboys is tapping oracle platform Chainlink to bring “dynamic” NFTs to Personal Corner, a platform Bryant founded to help athletes build virtual brands after a video game epiphany in 2016.

“I was sitting back playing [NBA 2K], thinking, ‘Man, you can buy your player their own digital clothes, shoes, everything,” Bryant told CoinDesk in an interview. “I thought, what if athletes could offer something like this to their fans for them to own. We’ve been on a mission ever since.”

Dynamic NFTs use Chainlink data feeds to change their appearance, in this case according to player performance. So if a player reached a milestone for touchdowns or receiving yards, for example, the NFT could adapt to reflect the progress.

This isn’t the first time a high-profile athlete has turned to the technology to add some flair to tokens – National Basketball Association phenom LaMelo Ball tapped Chainlink in June for his debut NFT collection released before his Rookie of the Year nod.

Bryant believes dynamic NFTs could change the way athletes build relationships with their fans, providing a more engaging medium than static physical collectibles.

NFL staples Trevon Diggs, Maxx Crosby, Von Miller and Marquise “Hollywood” Brown are among the early partners in Bryant’s platform.

The platform’s debut NFT collection, Juggernauts, was released on Sept. 9 and has logged trade volume of 30.3 ETH (about $92,000 at press time).

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk offers all employees above a certain salary threshold, including journalists, stock options in the Bullish group as part of their compensation.

Eli Tan

Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.


Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.