Melania Trump Pitches NFT Plans; ‘Cobalt Blue Eyes’ Captivate Crypto Twitter

The former first lady is donating some of the proceeds from her first sale to help children in the foster care system.

Dec 16, 2021 at 3:55 p.m. UTC
Updated Dec 16, 2021 at 4:25 p.m. UTC

Former First Lady Melania Trump bemused the Twittersphere on Thursday with the announcement that she’s launching her own NFT platform.

Her debut non-fungible token (NFT) release is titled “Melania’s Vision,” and features watercolor style artwork of her own cobalt blue eyes, “providing the collector with an amulet to inspire,” according to a press release.

While former President Donald Trump famously said that he’s “not a fan” of bitcoin, his wife is not shying away from crypto collectibles. The NFTs will live on the Solana blockchain, though a representative of Solana Labs said it wasn’t involved in landing the deal and learned of the project Thursday.

Mrs. Trump said a portion of proceeds from the initial sales will go towards helping children aging out of the foster care system.

The initial drop is the first of many, according to the press release. Trump said more NFTs will be released in intervals on her website and plans to preview an “NFT and private collection auction” on Jan. 4 to be sold on Jan. 11.

The platform taps the Solana blockchain, known in the NFT space for lower fees than its Ethereum counterpart, and is “powered” by free speech social network Parler, though the press release didn’t say how.

“The Trumps are all super cheap, so it makes sense they picked Solana for the transaction fees lol,” a prominent ecosystem participant told CoinDesk.

Danny Nelson contributed reporting.

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Eli is a news reporter for CoinDesk. He owns BTC, ETH and SOL.