Pantone ‘Color of the Year’ Gets the NFT Treatment

Tezos nabbed Ubisoft yesterday, now Pantone. How will XTZ react?

Dec 9, 2021 at 12:00 a.m. UTC
Updated Dec 9, 2021 at 3:17 p.m. UTC

While Tezos is billing itself as the “green” blockchain because of its proof-of-stake bona fides, today it’s embracing a different color – “Very Peri blue.”

The periwinkle vibe is the winner of Pantone’s esteemed “Color of the Year” award for 2022, Pantone announced Wednesday.

But – in very 2021 fashion – Pantone, the developer of the modern color matching system, is releasing the color through a collection of non-fungible tokens (NFTs) on the Tezos blockchain.

The collection will feature NFTs designed by artist Polygon1993, each using the color in its artwork.

Pantone says it tapped Tezos as its blockchain of choice for being a “fast, secure and energy-efficient” network, according to a Pantone press release.

“Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place,” Laurie Pressman, vice president of the Pantone Color Institute, said in the release.

Tezos made headlines Tuesday when video-game publisher Ubisoft Entertainment chose the blockchain to deploy in-game NFTs into its “Tom Clancy: Ghost Recon” title for the first time. It sent XTZ, the native asset of the blockchain, flying.

While Very Peri blue is the first color Pantone has made into an NFT, it won’t be the last as a Tezos representative told CoinDesk that Pantone has further NFT plans in the works.

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Eli is a news reporter for CoinDesk. He owns BTC, ETH and SOL.

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