Macy’s Thanksgiving Day Parade Gets in on NFT Craze With Collectible Balloons

The iconic Macy’s Thanksgiving Day Parade is marching its way to the blockchain.

The department store is releasing a series of parade-themed non-fungible tokens (NFTs) on Nov. 25, Thanksgiving Day, with plans to donate the proceeds to charity, the company announced Friday.
The collection of 9,500 NFTs will be sold through Sweet’s NFT marketplace, built atop the Polygon blockchain. While the NFTs will be free to mint, 10% of their resale profits will be donated to the Make-A-Wish Foundation.
The NFTs will feature some of the parade’s iconic, giant balloons dating to the 1920s. Macy’s is also individually auctioning off 10 “Ultra Rare” NFTs from Nov. 19 to Nov. 30, with all earnings also going to Make-A-Wish.
The parade itself will be televised on NBC beginning at 9 a.m. (ET) on Thanksgiving Day.
“We were struck by the unique place the parade holds in pop culture, always evolving and reflecting the greatest characters and artists of each generation,” Will Coss, the parade’s executive producer, said in a press release. “To celebrate that history, we created art in a new form through NFTs that would bring the magic of the parade to a new generation and simultaneously while raising funds for our partner Make-A-Wish.”

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Eli Tan

Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

Follow @elitanjourno on Twitter

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.