New England Patriots Partner With Fan Token Site Socios

The NFL team is dabbling with something that had been a European football phenomenon until now.

AccessTimeIconNov 12, 2021 at 4:53 p.m. UTC
Updated May 11, 2023 at 5:47 p.m. UTC
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The New England Patriots are partnering with Socios in a deal that could lead to the National Football League’s first fan token.

The U.S. football team announced Friday it made the first NFL deal with Socios, a platform with an established presence in the European soccer world. Big-name clubs including Juventus, Paris Saint-Germain and FC Barcelona all have their own tokens on the site.

Socios made its foray into the American sports market in October when it announced partnerships with 24 National Basketball Association (NBA) teams. However, U.S. securities laws are seen to be a potential hurdle for tokens promising rewards for sports superfans, along with league-wide partnership implications. No such tokens have yet to launch in any of the major U.S. sports leagues.

“‘Patriots Fan Predictions, presented by Socios.com,’ will reward New England fans with prizes for correctly answering five matchup-related questions during each week of the [football] season on Patriots.com and the Patriots mobile app,” was as much as a Friday press release would specify.

The deal with Kraft Sports + Entertainment also includes Socios’ first partnership with Major League Soccer (MLS). Robert Kraft is the owner of both the New England Patriots and New England Revolution soccer team.

Chiliz (CHZ), the crypto token that powers the Socios platform, jumped sharply on the news, according to data from CoinGecko.

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Eli Tan

Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.


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