Coinbase Acquires AI Customer Support Startup Agara

Under the deal, Agara’s mostly India-based staff will join Coinbase’s operations.

Nov 2, 2021 at 6:29 a.m. UTC
Updated Nov 3, 2021 at 2:35 p.m. UTC

Eliza Gkritsi is CoinDesk's crypto mining reporter based in Asia.

Coinbase has acquired customer service startup Agara, according to a blog post on Tuesday.

  • The deal is worth somewhere between $40 million and $50 million, TechCrunch reported, citing two people familiar with the matter. The deal is expected to close later this year, Coinbase said in its post.
  • Agara’s main product is an artificial intelligence-powered voicebot used in customer support.
  • Coinbase said it will leverage Agara’s tech to “automate and enhance” its customer experience tools. The deal also adds deep learning and AI expertise to Coinbase’s existing tech capacity, and furthers its buildout of a tech hub in India, according to the post.
  • Agara’s team, which is mainly based in India, will join Coinbase, the startup’s co-founder and CEO Abhimanyu told TechCrunch.
  • In July, Coinbase said that it wants to build a tech hub in India.
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Eliza Gkritsi is CoinDesk's crypto mining reporter based in Asia.

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Eliza Gkritsi is CoinDesk's crypto mining reporter based in Asia.

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