Coinbase Acquires AI Customer Support Startup Agara

Under the deal, Agara’s mostly India-based staff will join Coinbase’s operations.

AccessTimeIconNov 2, 2021 at 6:29 a.m. UTC
Updated May 11, 2023 at 4:00 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

Coinbase has acquired customer service startup Agara, according to a blog post on Tuesday.

  • The deal is worth somewhere between $40 million and $50 million, TechCrunch reported, citing two people familiar with the matter. The deal is expected to close later this year, Coinbase said in its post.
  • Agara’s main product is an artificial intelligence-powered voicebot used in customer support.
  • Coinbase said it will leverage Agara’s tech to “automate and enhance” its customer experience tools. The deal also adds deep learning and AI expertise to Coinbase’s existing tech capacity, and furthers its buildout of a tech hub in India, according to the post.
  • Agara’s team, which is mainly based in India, will join Coinbase, the startup’s co-founder and CEO Abhimanyu told TechCrunch.
  • In July, Coinbase said that it wants to build a tech hub in India.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk offers all employees above a certain salary threshold, including journalists, stock options in the Bullish group as part of their compensation.

Eliza Gkritsi

Eliza Gkritsi is a CoinDesk contributor focused on the intersection of crypto and AI.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.