If you’ve walked by Columbus Circle in Manhattan this week, just south of Central Park on 57th Street in New York City, you may have noticed a mysterious billboard displaying individual words and phrases such as “electronic,” “a solution” and “are lost” with little explanation.
Crypto exchange Gemini has revealed itself to be behind the billboard, pulling the phrases from Satoshi Nakamoto’s Bitcoin white paper in honor of its 13th anniversary on Saturday.
Gemini told CoinDesk it has rented the billboard, which was previously home to the CNN logo, for a three-year period, Gemini’s longest-ever out-of-home ad buy.
The exchange, co-founded by Cameron and Tyler Winklevoss, has also turned each of the 105 phrases displayed on its new ad space into non-fungible tokens (NFT), and is selling them in an auction through Gemini-owned Nifty Gateway that ends Saturday.
Elsewhere in New York, Tezos bought a prominent slice of the Mets baseball team’s centerfield scoreboard at Citi Field in Flushing, Queens.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.