Reddit Readying an NFT Platform

In a job posting for a senior engineer, the social media giant said that a “rapidly growing team” was looking to build “the largest creator economy on the internet.”

Oct 22, 2021 at 7:58 p.m. UTC
Updated Oct 23, 2021 at 12:16 a.m. UTC

Add Reddit to the list of big brands entering the non-fungible token (NFT) market. The social media site intends to build an NFT platform for buying and selling crypto collectibles, the company tipped in a job posting.

  • In the posting for a senior engineer, Reddit noted “a new and exciting, rapidly growing team that aims to build the largest creator economy on the internet, powered by independent creators, digital goods and NFTs. We are looking for strong engineers and leaders to help us seed the team, set its strategy and build for the future.”
  • The initiative comes amid NFTs’ skyrocketing popularity that has spurred a wide array of companies to kickstart different initiatives. Earlier this month, crypto exchanges Coinbase and FTX.US have said that they are building NFT marketplaces.
  • Reddit said that it was looking for someone who could “design, build and ship backend services for millions of users to create, buy, sell and use NFT-backed digital goods.”
  • Reddit’s platform draws 430 million monthly visitors for news updates and widely read discussion threads.
  • Reddit noted in the posting that “fans of today’s biggest creators and brands are now flocking to buy digital goods directly from them – to support them, to gain exclusive access and to feel a greater sense of connection with them. Over time, we believe this will only grow.”

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James Rubin is CoinDesk's U.S. news editor based on the West Coast.