ESPN, DraftKings Execs Join Soccer NFT Platform Sorare Following $680M Raise

The startup has been rapidly expanding since announcing its Series B in September.

Oct 7, 2021 at 1:25 p.m. UTC
Updated Oct 7, 2021 at 4:21 p.m. UTC

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

European soccer non-fungible token (NFT) platform Sorare is continuing its growth with a slew of new hires.

  • The company announced Thursday Ryan Spoon has been appointed as chief operating officer, bringing experience from BetMGM and ESPN.
  • Michael Meltzer, who previously worked for sports betting site DraftKings, will be the company’s new VP of business development.
  • David Byttow, a tech veteran who’s worked for Lyft, Snap and Postmates, has been hired as principle architect and head of mobile.
  • Kiana Davari has been brought on as Sorare’s head of people. She oversaw international talent as the first-ever recruiter at Lyft.
  • Sorare raised $680 million in a Series B funding round that valued the company at $4.3 billion.
  • The Paris-based firm has plans to grow the business internationally, including opening a U.S. office.

UPDATE (Oct. 7 13:55 UTC): Corrects spelling of Michael Meltzer’s name.

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Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

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Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

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