PacSun to Accept Crypto Payments From Online Shoppers
The fashion retailer is working with BitPay to support 11 cryptocurrencies.
Youth-focused fashion retailer PacSun will accept cryptocurrency payments from online shoppers starting this week through a partnership with payment provider BitPay.
Online shoppers can select the “Pay with BitPay” button during the PacSun checkout process, and then choose a crypto wallet and currency. The customer has to scan a QR code to complete the payment.
PacSun will support 11 cryptocurrencies under BitPay, including bitcoin (BTC), bitcoin cash (BCH) and ether (ETH). The retailer will also accept five USD-pegged stablecoins. BitPay supports leading crypto wallets and exchanges such as Binance, Coinbase and MetaMask.
“With digital sales doubling since last year, we understand the continued importance of creating an exceptional online shopping experience for our customers,” PacSun President Brie Olson said in a press release.
PacSun and BitPay will roll out a social media marketing campaign that includes teaming up with TikTok and Instagram influencers for branded content and a branded livestream event with a guest influencer and a PacSun executive.
The PacSun tie-up is the latest retail move for BitPay, which signed a deal with Verifone last week to roll out crypto payments to U.S. merchants that use Verifone’s payments software.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.
Learn more about Consensus 2023, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.