Dolce & Gabbana’s inaugural non-fungible token (NFT) collection, the Collezione Genesi, fetched approximately $5.65 million in a sale that closed Thursday.
- The group of nine NFTs was launched on luxury marketplace UNXD, which is built on Ethereum layer 2 Polygon.
- The bidding for the collection started Sept. 28 and ended today, with the NFTs being personally designed by Domenico Dolce and Stefano Gabbana for UNXD.
- Winners of each item received not only the NFT, but physical versions of the items and exclusive access to Dolce & Gabbana events.
- UNXD has also partnered with Polygon to launch a $10 million “Culture Fund” that aims to expand the use of NFTs in the fashion industry.
UPDATE (Sept. 30, 20:31 UTC): Updated with additional sales details in third bullet point.
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