Dolce & Gabbana’s First NFT Collection Sells for $5.7M

The fashion designers’ Collezione Genesi collection was hosted by luxury marketplace UNXD, which is built on the Polygon network.

Sep 30, 2021 at 8:18 p.m. UTC
Updated Sep 30, 2021 at 8:51 p.m. UTC

Dolce & Gabbana’s inaugural non-fungible token (NFT) collection, the Collezione Genesi, fetched approximately $5.65 million in a sale that closed Thursday.

  • The group of nine NFTs was launched on luxury marketplace UNXD, which is built on Ethereum layer 2 Polygon.
  • The bidding for the collection started Sept. 28 and ended today, with the NFTs being personally designed by Domenico Dolce and Stefano Gabbana for UNXD.
  • The Doge Crown” NFT fetched the largest amount - 423.5 ETH, or roughly $1.3 million at current prices, while “The Glass Suit” NFT took in 351.384 ETH, or just over $1 million. The two versions of the “Dress from a Dream” each fetched more than $500,000.
  • Winners of each item received not only the NFT, but physical versions of the items and exclusive access to Dolce & Gabbana events.
  • UNXD has also partnered with Polygon to launch a $10 million “Culture Fund” that aims to expand the use of NFTs in the fashion industry.

UPDATE (Sept. 30, 20:31 UTC): Updated with additional sales details in third bullet point.

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Tanzeel Akhtar is a CoinDesk news reporter based in Europe.