Dapper Labs Is Bringing Its NFTs to the NFL

The NFT marketplace will run on the Flow blockchain and is expected to be released during the current NFL regular season.

Sep 28, 2021 at 8:36 p.m. UTC
Updated Sep 29, 2021 at 2:48 p.m. UTC

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

UPDATE (Sept. 29, 14:47 UTC): Dapper Labs announced its NFL deal Wednesday morning.

“From the Hail Murray to the Minneapolis Miracle, magic happens in NFL stadiums. As a league that continually raises the bar, we are proud that the NFL and NFLPA have chosen Dapper Labs to deliver for NFL fans worldwide the Moments they’ve been waiting for,” CEO Roham Gharegozlou said in a press release. “We can’t wait to give the more than 300 million NFL fans the opportunity to own the game that matters to them and engage with the sport in a whole new way.”

Dapper Labs, a creator of non-fungible tokens (NFTs) and the Flow blockchain, has reached a deal with the NFL to create an NBA Top Shot-style marketplace for digital football collectibles, according to a report by Sports Business Journal.

Sources told the publication that the deal makes Dapper Labs the NFL Players Association’s second-largest source of digital licensing revenue behind EA Sports’ “Madden” video game franchise.

Just like its basketball counterpart, the NFT marketplace will run on the Flow blockchain and is expected to be released during the current NFL regular season, which wraps on Jan. 9.

Video content will be the central aspect of Dapper’s new project, just as it has been for the company’s prized basketball product, which has traded $780 million worth of collectibles so far in 2021.

Dapper Labs closed a $250 million funding round on Sept. 22 that valued the company at $7.6 billion. It comes shortly after Sorare, soccer’s leading NFT shop, added $680 million to its war chest in a funding round that valued the company at $4.3 billion.

The Festival for the Decentralized World
Thursday - Sunday, June 9-12, 2022
Austin, Texas
Save a Seat Now

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

Trending

1
Terra’s LUNA Gains, Then Slides, After Do Kwon's Fork Proposal

Traders sold the tokens even as founder Do Kwon proposed a separate chain to make up for last week’s implosion of UST.

Traders sold the tokens even as founder Do Kwon proposed a separate chain to make up for last week’s implosion of UST.

2
Breaking Barriers to the Web 3 Creator Economy

The latest innovations in blockchain technology are enabling creators to earn more from their work and achieve an unprecedented level of autonomy.

The latest innovations in blockchain technology are enabling creators to earn more from their work and achieve an unprecedented level of autonomy.

3
How Not to Run a Cryptocurrency Exchange

At Japan's Liquid exchange, recently acquired by FTX, warnings were ignored, breaches unreported and employees berated and cursed at, insiders say.

At Japan's Liquid exchange, recently acquired by FTX, warnings were ignored, breaches unreported and employees berated and cursed at, insiders say.

4
Morgan Stanley Warns NFTs Next to Watch After UST Collapse, Bukele Announces Mega Banks Meeting in El Salvador

The most valuable crypto stories for Monday, May 16, 2022.

The most valuable crypto stories for Monday, May 16, 2022.