The New Yorker Auctions Off NFT Cover for Sept. 11 Anniversary

Proceeds from the sale on the WAX blockchain will be donated to a nonprofit focused on community service.

AccessTimeIconSep 10, 2021 at 2:44 p.m. UTC
Updated May 11, 2023 at 4:14 p.m. UTC

On the eve of the 20th anniversary of the 9/11 terrorist attacks, venerable weekly magazine The New Yorker is auctioning off a non-fungible token (NFT) of its Sept. 13 cover in partnership with the LGND marketplace. Bidding begins at 11 a.m. ET today for the single edition and will end on Monday, Sept. 13.

The cover by artist Pascal Campion features a young couple comforting each other on the rebuilt site of the World Trade Center. The auction is being hosted by high-end NFT marketplace LGND on the WAX blockchain, a proof-of-stake network known for its eco-conscious and energy efficient technology.

The New Yorker joins a growing list of media organizations to auction off their own NFTs. The Associated Press sold an election-themed NFT for $180,000 last March, followed by The New York Times’ NFT auction of a Kevin Roose column that went for $560,000. The first-ever news article to be sold as an NFT came from Quartz earlier that month, selling for just $1,800.

All proceeds from the New Yorker’s auction, whose bidding begins at $5,000, will be donated to 9/11 Day, an organization that coordinates an annual day of community service to honor the victims of 9/11, in addition to organizing hunger relief projects nationwide.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

CoinDesk - Unknown

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.

Read more about