Soccer Powerhouse Paris Saint-Germain Names Crypto.com as Cryptocurrency Partner

The exchange will pay a large part of its sponsorship fee with its CRO token.

AccessTimeIconSep 10, 2021 at 7:27 p.m. UTC
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European soccer giant Paris Saint-Germain named crypto exchange Crypto.com as its official cryptocurrency platform partner, the firm said Thursday.

  • The agreement will include the issuing of exclusive non-fungible tokens (NFTs) on the Crypto.com NFT platform.
  • Crypto.com will pay a large part of its sponsorship fee with its CRO token. “The multi-year partnership is in the range of 25M–30M Euros, with a significant portion paid in CRO,” the exchange’s CMO, Steven Kalifowitz, told CoinDesk via email.
  • Crypto.com co-founder and CEO Kris Marszalek said the partnership with Paris Saint-Germain would help the company achieve its mission of accelerating “the world’s transition to cryptocurrency.”
  • The partnership is just the latest example of the growing intersection of professional soccer and crypto – with Paris Saint-Germain one of the main participants of late.
  • In August, the storied club, which has won seven of the last nine championships in France’s top professional league, included a payment of crypto fan tokens to help complete the acquisition of star forward Lionel Messi from FC Barcelona.
  • As of Friday, the PSG fan token will be available on Crypto.com, Kalifowitz said.
  • Club forward Lionel Messi also became part of the NFT trend last month with the launch of “The Messiverse,” featuring crypto artworks celebrating his career by Australia-based digital artist BossLogic.

Jamie Crawley contributed reporting.

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James Rubin is CoinDesk's U.S. news editor based on the West Coast.