Four-time Super Bowl-winning tight end Rob Gronkowski has followed teammate and best friend Tom Brady into the crypto world, taking an ambassadorial role with brokerage platform Voyager Digital.

“Gronk” will launch a series of campaigns aimed at making crypto investment more accessible and engaging for a mass-market audience, Voyager announced Wednesday.

The premier campaign is entitled “New Best Friend” and features Gronk playing at home with a Shiba Inu - the breed of dog associated with dogecoin and shiba inu coin. Gronk posted a preview on Twitter of him doing push-ups with the dog on his back.

The campaigns will continue in the coming months and include a livestream event and a non-fungible token (NFT) drop to benefit Gronk Nation Youth Foundation.

Gronk has ventured into crypto previously, launching a series of non-fungible tokens (NFT) commemorating some of his most famous plays from his four Super Bowl wins.

In his new ambassadorial role with Voyager, Gronk is following the suit of teammate Tom Brady, who became a part owner and ambassador of crypto derivatives exchange FTX in June. A month earlier, Brady revealed that he had “definitely” invested in crypto in an interview with FTX founder Sam Bankman-Fried as part of CoinDesk event Consensus 2021.

Having retired from the game in 2019, Gronk returned to football a year later, following Brady from the New England Patriots to the Tampa Bay Buccaneers, for whom they combined to help win Super Bowl LV in February this year.

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