Bollywood Legend Amitabh Bachchan to Launch NFT Collection

The collection will be themed around his life.

Aug 31, 2021 at 12:38 p.m. UTC
Updated Aug 31, 2021 at 3:26 p.m. UTC

Omkar Godbole is the senior reporter on CoinDesk's Markets team.

Bollywood legend Amitabh Bachchan has caught the non-fungible tokens (NFT) bug.

The megastar, with a career spanning more than five decades, will launch digital collectibles themed around this life, including his recital of poems from “Madhushala,” a renowned collection of poems by his father, Harivansh Rai Bachchan.

Known as Big B, the actor will roll out his NFTs on Rhiti Entertainment’s platform BeyondLife.club. “Bollywood megastar Amitabh Bachchan will be the first one to roll out his NFT collection through BeyondLife.club. These collectibles will represent his legendary status and mark the opening of this maiden NFT platform,” the website said in a statement.

The website will allow fans to propose NFT ideas and share them with Bachchan. “It could be an audio clip, a signed poster or even a meet and greet. Go wild,” the website said. Bachchan is the first Bollywood celebrity to make a foray into the digital collectibles space after Hollywood woke up to the trend earlier this year.

NFTs are unique, verifiable digital assets representing a wide range of unique tangible and intangible items traded on the blockchain. Data tracked by DappRadar show NFT sales rose to $2.47 billion in the first half of 2021 from a negligible amount a year earlier.

The boom is continuing in the second half. Payments giant Visa recently legitimized NFTs by investing $150,000 in a CryptoPunk, a collection of digital artworks that pioneered the space’s mainstream culture back in 2017.

UPDATE (AUG. 31, 15:24 UTC) Replaces generic photo with one of Amitabh Bachchan


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