Video-game retailer GameStop is building a team for a non-fungible token (NFT) platform based on Ethereum.

  • A sparsely populated page on GameStop's website said the company is welcoming "exceptional engineers ... designers, gamers, marketers, and community leaders" to join the team and includes a link to an Ethereum address.
  • The address shows that as part of the plan for the platform, GME has already created an ERC-721 standard token, which is used to create NFTs.
  • While details of the planned platform are so far in short supply, a graphic stating "Power to the players. Power to the creators. Power to the collectors," may suggest NFTs will be based on gaming.
  • GameStop was at the center of a trading frenzy driven by Reddit forum WallStreetBets in January, which saw the company's stock soar as high as $483 on Jan. 27 compared to $18 at the end of 2020.
  • The stock has experienced a smaller yet still significant rally in recent weeks, priced at $217.99 in pre-market trading Wednesday, an increase of nearly 23% since the start of May.

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