Cult Toy Brand Superplastic Launches NFT Collection on Nifty Gateway

Instagram-famous artists Janky and Guggimon are bringing their tripped-out aesthetics to non-fungible tokens.

AccessTimeIconFeb 16, 2021 at 10:04 p.m. UTC
Updated May 9, 2023 at 3:16 a.m. UTC

Basketball players, pop singers and now high-end vinyl toys – lots of different groups are trying out nonfungible tokens (NFTs) on Ethereum as a new way to monetize.

Superplastic is a company that makes artistic vinyl toys for the collectibles market. It's debuting two new figures on the Winklevoss-owned Nifty Gateway, from Guggimon and Janky, two artists with strong Instagram followings. 

  • Candy Digital Co-Founder on Building the Rails for Future Digital Engagement
    00:58
    Candy Digital Co-Founder on Building the Rails for Future Digital Engagement
  • U.S. House Fails to Overturn Biden’s Veto; Staked Ether Close to All-Time High
    02:00
    U.S. House Fails to Overturn Biden’s Veto; Staked Ether Close to All-Time High
  • U.S. Spot Bitcoin ETF Flows Drop in Q2: Kaiko
    00:47
    U.S. Spot Bitcoin ETF Flows Drop in Q2: Kaiko
  • What's the Biggest Problem With Play-to-Earn Model?
    00:47
    What's the Biggest Problem With Play-to-Earn Model?
  • We might be seeing fresh interest from the non-crypto world because of the sector's growth. NonFungible.com released its 2020 report on NFT data for 2020, finding over 220,000 active wallets in the space and counting 31,504 sellers and 74,529 buyers for the year. The data site captured $251 million in NFT trade volume.

    Obviously, mainstream appeal should grow the sector further, and aiming to attract celebrities has always been part of Nifty Gateway's strategy. Beyond social media's newly famous, the mainstream stars are starting to get interested as well. Recently, both Lindsay Lohan and Grimes, the pop star and mother of Elon Musk's latest child, have announced token offerings. 

    It might be tough to compete with analog celebrities for mindshare, but Superplastic has the advantage of a dedicated following of people who like to speculate on aesthetic goods. 

    Odds are some number of those fans will be persuaded to check out this whole digital art with provable provenance thing. Let's just hope the company has a plan for preparing its followers to understand what gas fees are

    Each artist will auction one NFT each: "Electric Scream Dream" by Janky and "Well, That Was F**king Weird!" by Guggimon. There will also be six SuperKranky figures designed together by both artists.This isn't the first foray of a toy company into crypto or NFTs. In fact, CryptoKaiju has offered analog toys whose ownership corresponds with an ERC-721 token on Ethereum for a while now. Superplastic has no plans to connect these digital offerings with a real-world toy.

    Disclosure

    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.