Native NFTs Look to Boost Engagement (and Monetization) for THETA.tv Streamers

The addition of NFTs to the gaming-focused network means streamers can create their own unique items to share with their fans.

AccessTimeIconDec 22, 2020 at 2:00 p.m. UTC
Updated May 9, 2023 at 3:14 a.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

Decentralized streaming platform THETA.tv is launching native non-fungible tokens (NFTs) for content creators to mint and share with their fans.

The addition of NFTs to the gaming-focused network means the 800-plus streamers on the platform can create their own unique items, emotes and badges to share with their viewers.

  • FaZe Clan Exec: Crypto Will Play ‘Major Part’ in Business
    08:18
    FaZe Clan Exec: Crypto Will Play ‘Major Part’ in Business
  • NBA Champ Rick Fox on Blockchain Gaming, Crypto
    10:59
    NBA Champ Rick Fox on Blockchain Gaming, Crypto
  • Esports and Online Gaming Getting Serious About Bitcoin
    06:14
    Esports and Online Gaming Getting Serious About Bitcoin
  • This new engagement tactic by Theta Labs adds another chapter to the book of internet personalities finding unique ways to monetize fan engagement. Theta Labs CEO Mitch Liu said he sees this trend continuing as long as the world continues to stay at home.

    “2021 will be just massive for these types of digital assets and collectibles,” Liu said in an interview. “I think it could be just as big if not bigger than this whole DeFi craziness.”  

    The ability for creators to easily mint their own digital collectibles is meant to help streamers “increase their earnings” and bring NFT purchasing power “beyond the crypto whales,” Liu said.

    Theta’s video delivery network includes Google, Samsung, Binance, Blockchain Ventures and gumi as external validators that process new blocks on the Theta blockchain.

    Some of the emotes and badges users can own on THETA.tv
    Some of the emotes and badges users can own on THETA.tv

    Disclosure

    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.


    Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.