Crypto Demand Surges on Indiegogo Founder's Alternative Investments Platform

Vincent, the investment platform founded by Slava Rubin, is seeing an 80% growth in searches for digital assets.

AccessTimeIconDec 8, 2020 at 1:02 p.m. UTC
Updated May 9, 2023 at 3:14 a.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

Vincent, a sort of search engine for alternative investing, is fielding a massive demand for crypto as the platform launches out of beta with $2 million in funding.

“Between October and November alone, investors looking for digital assets have grown 80%,” said Slava Rubin, Vincent co-founder and executive chairman. “Considering digital assets today represent less than 10% of the total available deal volume on Vincent, there is significant room to grow and we are just scratching the surface of helping investors gain access to the space.” 

Created by the team behind crowdfunding platform Indiegogo, Vincent currently includes regulated crypto deals from Grayscale, Republic and Cadence among its 50 or so investments. Other verticals include real estate, venture capital, private equity, debt, art and collectibles. More crypto, such as non-fungible tokens (NFTs), will be added soon, according to Rubin.

To date, more than 100,000 investment searches have been conducted by 15,000 unique investors, Rubin said.

“We’re in touch with a few larger crypto investment platforms to add their deals into our search engine,” he said. “For us, we do want to vet each platform we work with to ensure compliance and trust, so it takes a bit longer with an asset class as new as crypto.”

Vincent is the brainchild of Indiegogo founder Rubin and former Indiegogo investing lead Evan Cohen. They are joined by fintech entrepreneur Eric Cantor and technology lead Ross Cohen, former head of engineering at Mirror, the hardware firm that sold to Lululemon for $500 million earlier this year

Vincent’s funding

Investors in the $2 million round include Uncommon Denominator, Rubin’s own Humbition, ERA and The Fund, as well as several strategic angels including Jeff Fagnan (Accomplice, AngelList), Alap Shah (Sentieo) and Lazslo Bock (Google, Humu).

Vincent users are asked to self-qualify as accredited investors where necessary and explain how they are verified, said Rubin. Thereafter the actual transactions are happening on the partner platforms, which perform their own know-your-customer (KYC) and anti-money laundering (AML) checks. 

Rubin said the average Vincent user is looking at about 25 deals and comparing multiple asset classes, rather than focusing on any one area.

“This gives you a broader understanding of the landscape,” Rubin said. “If you want to get totally committed to one thing then great. We think the way this market is going to become much bigger is to make it easier for people to discover and analyze alternatives.”


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish group, owner of Bullish, a regulated, institutional digital assets exchange. Bullish group is majority owned by; both groups have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.