Anonymous Login? Civic Goes Live With Blockchain Authentication Service

Vinny Lingham launched a new product at Consensus 2017 today – unveiling the second service for his blockchain ID startup Civic.

AccessTimeIconMay 20, 2017 at 5:34 p.m. UTC
Updated May 9, 2023 at 3:03 a.m. UTC

To log on to a website today, users must remember usernames and passwords: complex strings of ever-changing numbers and numerals.

But determining why this process is necessary is a bit tricky. After all, all most websites want to do is verify that there is a real person behind the keyboard, and sometimes that that person is who they say they are.

  • Profit-Making Crypto Address Makes New Investment of $16M in BTC
    Profit-Making Crypto Address Makes New Investment of $16M in BTC
  • Could the Upcoming Bitcoin Conference Move Markets?
    Could the Upcoming Bitcoin Conference Move Markets?
  • How Grayscale's 2.5% Fees Could Impact Investor Interest
    How Grayscale's 2.5% Fees Could Impact Investor Interest
  • WazirX Hacked for $230M; Mark Cuban, Vitalik Buterin Speak Up on Crypto and Politics
    WazirX Hacked for $230M; Mark Cuban, Vitalik Buterin Speak Up on Crypto and Politics
  • Announced today at CoinDesk's Consensus 2017 conference in New York, blockchain identity startup Civic is unveiling a new service that aims to rethink how trust relationships are established between consumers and websites.

    Styled as a decentralized counterpart to existing identity products like Facebook Connect, the difference is that Civic will enable users to prove their uniqueness – without sharing that information with a website.

    In the eyes of Civic CEO Vinny Lingham, founder of mobile gift card platform Gyft, these next-generation relationships will be less formal and onerous than those that dominate our online experience today.

    In a demo at CoinDesk's New York offices, Lingham explained how a user wanting to visit the Palo Alto city website, may want to prove that they live in the city, but share no more personal information as part of that experience.

    Toward this goal, Civic will offer three levels of access: anonymous or private, where no information is shared, then two levels with which users can selectively make certain data available.

    Lingham explained:

    "The website doesn't want to know who you are. They just want a unique identifier. But later on, if you've been using the app, they could send a request so they can get more information. This is good for apps that want to sign users up."

    Civic works by leveraging blockchain-linked private keys, which are stored on consumers' mobile devices. Its technology then provides an attestation service that would serve as a layer between someone seeking to establish certain information about a person and that end user.

    Instead of information being exchanged, a website that wanted to know if someone was 18-years-old, could verify that this was true against hashes on a blockchain, in this case bitcoin, that are verified by Civic's technology.

    "Instead of us being in the middle of the transaction and knowing what's happening, we replace us with the blockchain. The site checks the blockchain and we don't know that the transaction happened," he said, adding:

    "Our focus is on data privacy, we allow people to have peer-to-peer connections with websites."

    The launch follows Civic's first fundraising effort in 2016, then as a startup aiming to tackle identity theft. Users of that service will have to again enroll as part of the new service launched today.

    Developers and consumers

    In this way, Lingham likened Civic's first product as an "appetizer", one that would enable it to sign up thousands of users to learn how to verify identities using blockchain-based systems and cryptographic keys.

    Now, the firm's going a step further – opening up its ecosystem to developers and consumers as part of a closed beta. Any website can now integrate Civic as its API docs are live.

    From here, Lingham hopes that "crypto enthusiasts" will become early adopters, telling their friends about the service and how it enables people to visit various websites without providing their personal information. Businesses, in turn, will pay for the verification in line with increasing demand, he said.

    Still, Lingham hinted at a larger vision with value propositions for other parties that could turn the service into his latest startup success following the sale of Gyft to First Data.

    He concluded:

    "A bank has got 20 million customers. Can we get their customer IDs to be used on other websites? And give them a piece of the action?"

    Image via Pete Rizzo for CoinDesk


    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.