To scale up its blockchain work, 'Big Four' audit firm PwC is thinking small with its strategy.
PwC FinTech director Geraldine Balaj yesterday revealed fresh details about her firm's plans at Blockchain Conference New York. There, Balaj didn't talk about joining the latest, large industry consortia, but about how her company is seeking to form smaller groups designed to find efficiencies in markets on a much more local scale.
Addressing a group of about 200 people at her company’s global headquarters, Balaj said:
Balaj said that in addition to looking at industry-level cooperation, the "Big Four" accounting firm is meeting with its clients to help identify points of connection between the companies.
Potential areas where such cross-company efficiencies might exist, she said, include in syndicated commercial lending; collateral management and optimization; and "any back-end office process".
The comments are notable as Balaj only recently became a FinTech director at the firm specializing in blockchain and distributed ledgers. At around the same time, she joined, a previous PwC FinTech director, Jeremy Drane, left the company to take a job as chief commercial officer at blockchain startup Libra.
Overall, the event focused on how the distributed ledger industry can learn from the past three years of innovation and build mature products that save time and money.
Image of Geraldine Balaj via Michael del Castillo
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish group, owner of Bullish, a regulated, institutional digital assets exchange. Bullish group is majority owned by Block.one; both groups have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.