ENS founder Nick Johnson answers five rapid-fire questions from CoinDesk on the firm's partnership with GoDaddy, the function of ENS, and his crypto genesis story.
What is the most exciting thing happening in the Ethereum ecosystem right now, the ZK roll ups? Because I feel like we're reaching an inflection point where they become a lot more practical, a lot more widely used. Why is the ens partnership with Godaddy a step towards mainstream adoption? Godaddy is a household name and the fact that they have the confidence to partner with us and demonstrate that we three is a legitimate sphere that has non-financial use cases. Explain ens to my mom. Ens is a phone book for web three. What will bring the next billion users to web three ens? Of course, but more generally better usability. And what's your crypto Genesis story? I was contacted by a recruiter for a major financial company asking if I wanted to come work with them on Ethereum. And I said, no, I really don't. But this Ethereum thing sounds interesting and that got me started looking into it and playing with it.