GENC 3000

From Batman to NFTs: How Warner Bros. Discovery Is Building Web3 Into Franchises

Avery and Sam chat with Josh Hackbarth of Warner Bros. Discovery about how major franchises are superserving their existing fan base and exploring new and engaging opportunities in Web3.

August 7, 2023

Our guest this week is Josh Hackbarth, SVP, Franchise - DC, Animation and NFT Commercial Development for Warner Bros. Discovery. Hackbarth sits down with Avery and Sam to discuss developing Web3 initiatives for iconic franchises like Batman and Looney Tunes and how to further engage fans by creating open dialogue through Discord.

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.