GENC 3000

Coachella's Sam Schoonover on Building Communities Online

We sat down with Sam Schoonover, innovation lead at Coachella, to discuss Coachella Island, music NFTs and the shift in physical experiences with the rise of social media.

July 31, 2023

Sam joins the podcast to talk about his work with Coachella but also as the founder of Forward, a creative and emerging technology studio. He shares his experiences working with entertainment brands in the consumer innovation and technology space ranging from Universal Pictures to Epic Games.

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.