Bobby Hundreds, Co-Founder of The Hundreds, Thinks It Is Still Early for Web3 and Why We Need to Give It Room to Grow

This episode is sponsored by Chainalysis.com.

For the last 20 years, Bobby and Ben Hundreds of The Hundreds have successfully built a global brand through their forward-looking approach to community and creative collaboration. In 2021, they released the Adam Bomb Squad NFT project to tremendous success, and they are credited with being a blueprint for many mainstream brands' entry into the Web3 ecosystem. Bobby Hundreds discusses his approach to culture and crypto with Avery and Sam and talks about his new book, "NFTS ARE A SCAM/THE FUTURE," which is one part journey and one part guide on how brands should look at the emerging technology behind NFTs and Web3.

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Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive community. But that doesn't come without its risks, Chainalysis helps Fortune 500 brands better understand and manage the risks in web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.

"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.