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Consensus Conversations 2022: Bitcoin Rewards as an On-Ramp to Crypto

Alex Adelman, CEO of Lolli, discusses why the shop-to-earn model is an effective on-ramp to crypto.

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Published on: Jun 16, 2022

“Our goal is taking something that historically you could only get through mining or through investing, and we're trying to make bitcoin a part of everyday life,” says Alex Adelman, CEO of bitcoin rewards app Lolli.

Adelman joins “Consensus Conversations” to discuss why Lolli has solely offered bitcoin rewards since the company’s founding in 2018, how spend-to-earn differs from other models like play-to-earn and move-to-earn, and where crypto fits into the future of finance.

Consensus 2022 ignited hard-hitting conversations about how crypto technologies and communities are remaking the worlds of finance, investing, culture, entertainment, marketing, governance and more.

Check back on CoinDesk Podcasts to hear live shows like “Money Reimagined,” “The Breakdown,” “Opinionated” and more recorded at the event, plus bonus episodes from the most exciting panels over the weekend.

This episode was edited by Ryan Huntington and Eleanor Pahl, and our executive producer is Jared Schwartz.