MicroStrategy Explored Options From Art to Real Estate Before Bitcoin Buys, New CEO Says

The software company now owns nearly $3 billion worth of bitcoin.

AccessTimeIconAug 9, 2022 at 7:45 p.m. UTC
Updated May 11, 2023 at 5:40 p.m. UTC

New MicroStrategy (MSTR) CEO Phong Le backed up Michael Saylor's decision to hold bitcoin on the company's balance sheet.

Speaking Tuesday at a conference sponsored by investment bank Canaccord Genuity, Le said that prior to first purchasing bitcoin (BTC) in August 2020, MicroStrategy considering purchasing Treasurys, corporate bonds, gold, commodities, real estate and even artwork.

  • U.S. Judge Signs Off on $4.5B Terraform-Do Kwon Settlement; Gensler Speaks on Ether ETF Approval
    01:41
    U.S. Judge Signs Off on $4.5B Terraform-Do Kwon Settlement; Gensler Speaks on Ether ETF Approval
  • Why Bitcoin Is Not Keeping Pace With Nasdaq
    01:11
    Why Bitcoin Is Not Keeping Pace With Nasdaq
  • Mona Founder on Future of the Metaverse
    09:08
    Mona Founder on Future of the Metaverse
  • Fed Sees Just One Rate Cut This Year; CRV Slides as Curve’s Founder Faces Liquidation Risk
    01:49
    Fed Sees Just One Rate Cut This Year; CRV Slides as Curve’s Founder Faces Liquidation Risk
  • Digital assets, however, kept popping into management's conversations, Le said. “We at our core are inventors, we’re innovators,” he said, explaining why bitcoin won out.

    Le reminded the audience that in September 2020 MicroStrategy ran a Dutch auction, offering those investors not interested in the bitcoin strategy a way out via a 15% premium to the stock price at that time. Only $60 million in stock was tendered, which was far short of the $250 million the company had expected, Le said.

    Le said the bitcoin strategy has boosted shares and trading volume, and helped MicroStrategy make a transition from solely being a “sleepy software company.”

    The company now owns about 129,000 bitcoins, or nearly $3 billion worth at the current price of $23,000.

    Le was moved into the CEO spot at MicroStrategy last week after Saylor stepped down to become executive chairman, with a sole focus on the company's bitcoin strategy.

    Disclosure

    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

    Author placeholder image

    Michael Bellusci is CoinDesk's crypto reporter focused on public companies and digital asset firms.