Doodles NFT Project Taps Pharrell Williams as Chief Brand Officer

The leaders of the blue chip collection made the announcement to a packed crowd of Doodle holders at NFT.NYC.

AccessTimeIconJun 22, 2022 at 2:59 p.m. UTC
Updated Jun 22, 2022 at 4:27 p.m. UTC

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

Popular non-fungible token (NFT) project Doodles is making moves, hiring star music producer Pharrell Williams as its chief brand officer.

The project’s new CEO, Julian Holguin, who was brought in from Billboard in May, made the announcement at a private Doodle-holder event during NFT.NYC, flashing a video of Williams speaking on the big screen of a packed Palladium Theater.

“I’m a big fan of the brand,” Williams said in the video. “We’re going to build from the core community outward and bring Doodles to new heights, new levels.”

Williams will also produce an NFT-inspired album titled Doodles Records: Volume 1, which will be launched in partnership with Columbia Records.

CoinDesk - Unknown

Doodles holders gather at NFT.NYC 2022. (Eli Tan/CoinDesk)

Doodles 2: More Doodles

The pastel-colored hype train continued throughout the night, with Holguin later announcing the project had raised a funding round led by Alexis Ohanian’s VC firm, along with “Doodles 2,” a more accessible version of the collection that will be built on a non-Ethereum chain.

The event was the second in-person NFT rally for Doodles, with the first coming last March at the South by Southwest festival in Austin, Texas, where the project set up a warehouse installation and merch store.

The series of announcements could be indicative of how blue chip projects approach the NFT bear market, relying on new revenue streams and high-profile figureheads to bolster the vibes.

CryptoPunks, another popular NFT project, made a notable hire of its own this week, poaching Noah Davis from auction house Christie’s to be the collection’s brand lead.

The floor price for a Doodle has risen slightly on the news, with the cheapest editions now going for 14.5 ETH (roughly $17,000).


Read more about

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

CoinDesk - Unknown

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

CoinDesk - Unknown

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

Trending

1
CoinDesk - Unknown
Morgan Creek Is Trying to Counter FTX’s BlockFi Bailout, Leaked Call Shows

FTX’s $250 million credit facility offer – if inked as initially proposed – stood to effectively wipe out all BlockFi shareholders, including Morgan Creek Digital, the firm told its investors.

CoinDesk - Unknown
3
CoinDesk - Unknown
A New Chapter of Web3: Solana Unveils Smartphone ‘Saga’; Moody’s Downgrades Coinbase

The most valuable crypto stories for Friday, June 24, 2022.

CoinDesk - Unknown
4
CoinDesk - Unknown
How Are Institutions and Companies Investing in Crypto?

From putting bitcoin on their balance sheets to setting up shop in the metaverse, the ways brands and institutions are investing in cryptocurrencies continues to expand.

CoinDesk - Unknown