The Sator platform aligns content ecosystem participants in an open economy that increases value creation and distribution.

Beyond collecting, many NFTs on Sator are embedded with rights, aka "utility," in the content being watched. Once you earn SAO, you can stake to support the Sator network, unlocking even more rewards and multipliers.

SAO is the social utility token that fuels the Sator network. SAO gets distributed to viewers and content creators depending on their engagement with the system. At a high level, television creators and distributors need SAO to have their product (e.g. network series) activated on the Sator platform and are rewarded by gaining engagement and growth of their viewership.

At the same time, viewers that hold SAO are rewarded for interacting with the series content. In essence, this democratizes the typical television paradigm in which viewers generate the value of a show.