Red Pulse Token (RPX) was the first token of the Red Pulse platform, launched in 2017 as an NEP-5 token on the NEO blockchain. Red Pulse is a research and market intelligence platform specialising in China's financial markets, corporate sectors, and economic developments. The platform aims to address challenges such as information overload, lack of transparency, and the inefficiencies of traditional research ecosystems.

The Red Pulse platform integrates blockchain technology to create a transparent and direct-incentivisation model for producing, distributing, and consuming research. The RPX token was designed to power this ecosystem by enabling content producers to be compensated directly for their insights, while consumers paid for access to relevant research using the token.

The RPX token sale was held from 10 to 24 September 2017, exclusively accepting NEO as a payment method. The token sale raised a target amount of $15 million, which was used for platform development, operational costs, and team expansion. Participants included financial institutions and Fortune 500 companies, underscoring the platform’s credibility and potential.

RPX was a utility token integral to the Red Pulse ecosystem. Its main use cases included:

1. Content Incentivisation: RPX tokens compensated research analysts and content creators directly, ensuring fair rewards for their contributions.

2. Premium Content Access: Consumers could use RPX tokens to access high-quality, premium content and insights produced by Red Pulse.

3. Customised Research Requests: RPX enabled users to submit "research prompts," requesting specific coverage of underexplored topics or industries.

4. Eliminating Frictional Costs: The token streamlined transactions within the platform, minimising costs typically incurred through intermediaries.

5. Community Building: RPX tokens encouraged participation and collaboration in the ecosystem, fostering a global network of contributors.

By utilising a cryptocurrency, Red Pulse aimed to create a more efficient, transparent, and scalable ecosystem, solving traditional research industry issues.

RPX was created by RP Technologies (Hong Kong) Limited, a Hong Kong-based company led by a team with extensive experience in financial services, data science, and blockchain technology:

• Jonathan Ha (Founder and CEO): A CFA charterholder with over 12 years in consulting and financial services. He holds an MBA from UC Berkeley Haas School of Business and a Computer Engineering degree from the University of Pennsylvania.

• Stanley Chao (Co-founder and Head of Data Science): A specialist in investment management and quantitative analysis with expertise in applied mathematics and computational finance.

• Peter Alexander (Co-founder and Non-executive Chairman): With over 20 years in China's financial markets, Alexander also founded Z-Ben Advisors, a leading research and consulting firm.

The project was supported by prominent advisors, including Hongfei Da, the founder of NEO, and a team of legal, blockchain, and crypto experts. Red Pulse was incorporated in Hong Kong and built strategic partnerships with global firms such as Bloomberg and Thomson Reuters.

The evolution of RPX was marked by a series of strategic migrations and upgrades:

1. Migration to PHX (Red Pulse Phoenix): In August 2018, RPX holders underwent a token swap to Red Pulse Phoenix (PHX) tokens at a 1:1 ratio. This rebranding signalled an infrastructure upgrade to expand token functionality and platform reach, retaining the NEO blockchain as its base.

2. Introduction of PHB (Binance Chain): In 2020, Red Pulse issued PHX tokens as Red Pulse Phoenix Binance (PHB) tokens on Binance Chain. This marked a period of coexistence between PHX (on NEO) and PHB (on Binance Chain), providing broader accessibility across two blockchains.

3. Transition to Phoenix Global (PHB): By November 2021, the project underwent a full migration to Binance Smart Chain, consolidating its token under the Phoenix Global brand. This transition involved a redenomination of PHB tokens at a 100:1 ratio, reducing the total supply and migrating all legacy tokens (PHX and PHBv1) into the new PHBv2 token.

Token Distribution: The initial token distribution allocated 40% to the token sale, 40% as company reserves, 15% for company shareholders, and 5% for employees, with vesting schedules for internal allocations.

Partnerships: Red Pulse established distribution partnerships with financial platforms such as Bloomberg, Thomson Reuters, FactSet, and S&P Capital IQ, ensuring its research reached institutional clients and financial analysts worldwide.

Platform Features: The Red Pulse platform offered real-time research feeds, archival access, mobile app notifications, and integration with major financial terminals.