Engagement Tokens reward user interactions on the Platform, enabling publishers to qualify and quantify all user engagements - for example, viewing a page will generate a minimum engagement value, while leaving a comment or voting up a post, or sharing a post will generate additional engagement value. For each page on the platform that engagement can be added up and rewarded with Engagement Tokens (EGT). Users can earn these tokens according to the publishers’ specifications. And advertisers can purchase the tokens and place their ads as promoted comments or headlines in the premium space just below the article which most closely aligns with the advertisers’ target group.