The Düber Token (DBR) is intended to incentivize and improve information exchange in the cannabis community, including consumers, retailers, labs, processors and growers. Examples are rewarding community members for providing product information and photos, submitting product reviews, participation in loyalty programs and interaction with advertising and other communication channels. Blockchain technology will measure and allocate growth in economic surplus throughout the supply chain as a result of increased information exchange across all network participants. The DBR is an Ethereum (ETH) blockchain cryptocurrency that can be used within the network to pay for goods and services provided by licensed cannabis businesses.

Although 'DBR' was the ticker assigned at the deployment of the Düber Token's smart contract, it is already in use by another asset that has a larger market presence and higher trading volume on major exchanges. Due to this pre-existing association and to avoid confusion in the marketplace, the alternative ticker 'DUBER' has been adopted for this token. This designation is specifically used to ensure that assets are distinctly identified.