Contents Protocol is a decentralized premium content exchange protocol, powered by WATCHA Inc. The Contents Protocol divides their tokens into CTPTs and CP Powers to ensure liquidity and stability of both tokens. The CTPT is the basic type of token in the ecosystem. It can be used as the “data usage fee” for all kinds of data provided in the ecosystem. The CP Power is a special form of CTPT and it can be converted from CTPT on a 1:1 ratio. Consumers can “activate” a certain amount of CP Power to boost their compensation, and content providers can “activate” a certain amount of CP Power to advertise their content on a platform. There are two states of CP Power: activated and deactivated. When CTPT is converted to CP Power, the default state is “deactivated”. CP Power has to be “activated” by the holder to achieve certain purposes such as boosting compensation or advertising content. If the holder wants to deactivate the CP Power and activate it in another platform for a different purpose, it takes 30 days for deactivation.