British grooming brand King of Shaves has started accepting bitcoin payments in a marketing push backed by a few clever puns, including the hashtag ‘#cuttingedge’.
The company is a relatively small player in a big industry, which has been dominated by Gillette and Schick (Wilkinson Sword) for decades.
Carving out a small niche in a multibillion dollar duopoly is never easy, so King of Shaves tends to employ clever marketing tactics, ranging from sponsorship deals with athletes and powerboat racers through savings bonds dubbed ‘shaving bonds’ to its über-cool URL: www.shave.com.
Now the company is accepting bitcoin through BitPay, according to a tweet sent out earlier today.
— King of Shaves (@KingofShaves) June 18, 2014
It seems it's always pun time with King of Shaves. The company’s CEO is Will King, which explains the @iAmWilliAmKing handle – a likely swipe at rapper and serial entrepreneur will.i.am, who was last seen promoting a 3D Systems printer that gobbles up PET bottles as filament.
Accepting bitcoin is not just a way of shaving transaction fees, it is clearly yet another clever publicity stunt from the small Buckinghamshire outfit. Since we don’t want to get into an unwinnable pun war with King of Shaves, we’ll leave it at that.
Shaving man image via Shutterstock
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish group, owner of Bullish, a regulated, institutional digital assets exchange. Bullish group is majority owned by Block.one; both groups have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.