Cutting-Edge Grooming Brand 'King of Shaves' Embraces Bitcoin

British grooming brand King of Shaves has started accepting bitcoin payments, backed by a few clever puns, including #cuttingedge.

AccessTimeIconJun 18, 2014 at 3:31 p.m. UTC
Updated Sep 11, 2021 at 10:53 a.m. UTC

British grooming brand King of Shaves has started accepting bitcoin payments in a marketing push backed by a few clever puns, including the hashtag ‘#cuttingedge’.

The company is a relatively small player in a big industry, which has been dominated by Gillette and Schick (Wilkinson Sword) for decades.

Carving out a small niche in a multibillion dollar duopoly is never easy, so King of Shaves tends to employ clever marketing tactics, ranging from sponsorship deals with athletes and powerboat racers through savings bonds dubbed ‘shaving bonds’ to its über-cool URL: www.shave.com.

Now the company is accepting bitcoin through BitPay, according to a tweet sent out earlier today.

— King of Shaves (@KingofShaves) June 18, 2014

It seems it's always pun time with King of Shaves. The company’s CEO is Will King, which explains the @iAmWilliAmKing handle – a likely swipe at rapper and serial entrepreneur will.i.am, who was last seen promoting a 3D Systems printer that gobbles up PET bottles as filament.

Accepting bitcoin is not just a way of shaving transaction fees, it is clearly yet another clever publicity stunt from the small Buckinghamshire outfit. Since we don’t want to get into an unwinnable pun war with King of Shaves, we’ll leave it at that.

Shaving man image via Shutterstock

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.


Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.