Based in Switzerland, Momentum is a platform for marketing and loyalty plans. It uses a tokenized ecosystem which provides brands with the tools to launch their own branded cryptocurrency for rewarding consumers for their loyalty and support. Users (consumers) can exchange their earned branded token for the Momentum token and trade the last one for other cryptocurrencies or Fiat.

The Momentum token (MMTM) is an Ethereum-based ERC20 cryptocurrency. It is a token that acts as a store of value and medium of exchange. The MMTM token is tradeable with branded cryptocurrencies on the Momentum platform.