Coindesk Logo

Grayscale Setting Up for Bitcoin ETF Race by Hiring Industry Veteran From Invesco

Grayscale Setting Up for Bitcoin ETF Race by Hiring Industry Veteran From Invesco

Grayscale Setting Up for Bitcoin ETF Race by Hiring Industry Veteran From Invesco

John Hoffman spent over 17 years at investment manager Invesco and will lead Grayscale's distribution and partnerships team.

John Hoffman spent over 17 years at investment manager Invesco and will lead Grayscale's distribution and partnerships team.

John Hoffman spent over 17 years at investment manager Invesco and will lead Grayscale's distribution and partnerships team.

AccessTimeIconDec 1, 2023, 5:37 PM
Updated Mar 8, 2024, 5:55 PM
Grayscale's new ad campaign in New York's Penn Station. (Nikhilesh De/CoinDesk)
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global event for everything crypto, blockchain and Web3.Register Now

Crypto asset manager Grayscale has hired former Invesco Head of Americas John Hoffman to lead its distribution and partnerships team, six weeks before a decision is set to come out on whether the company will be allowed to launch a spot bitcoin (BTC) exchange-traded-fund (ETF).

Hoffman – an ETF veteran – spent over 17 years at investment manager Invesco, first as the director of ETF institutional sales and capital markets at Invesco PowerShares Capital Management, before moving into an adviser role and most recently, leading the Americas, ETF and indexed strategies team.

“The Grayscale team is thrilled to have John Hoffman join us as Managing Director and Head of Distribution and Strategic Partnerships. John has a wealth of industry and ETF expertise, which will be invaluable to our team and clients, especially during this exciting time at Grayscale,” Dave LaValle, Global Head of ETFs at Grayscale said.

Invesco is one of the biggest issuers of ETFs in the U.S. with currently over 200 ETFs traded on U.S. markets and roughly $425 billion in assets under management (AUM).

The company recently suffered another big departure. Anna Paglia, who served as global head of ETFs, indexed strategies, SMAs and models at Invesco for the past seven years, left to join State Street Global Advisors - the investment management division of State Street - as executive vice president and chief business officer.

Grayscale is hoping to convert its GBTC bitcoin trust into an ETF in January, when the Securities and Exchange Commission (SEC) decides whether to approve the launch of 13 potential spot bitcoin ETFs, including that of BlackRock, Invesco, and Franklin, among others.

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Helene is a New York-based reporter covering Wall Street, the rise of the spot bitcoin ETFs and crypto exchanges. She is also the co-host of CoinDesk's Markets Daily show. Helene is a graduate of New York University's business and economic reporting program and has appeared on CBS News, YahooFinance and Nasdaq TradeTalks. She holds BTC and ETH.


Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.