Coindesk Logo
FinanceFinanceFinance

Macy’s Thanksgiving Day Parade Gets in on NFT Craze With Collectible Balloons

Macy’s Thanksgiving Day Parade Gets in on NFT Craze With Collectible Balloons

Macy’s Thanksgiving Day Parade Gets in on NFT Craze With Collectible Balloons

The famed parade’s 95th run will feature an NFT collection in partnership with the Make-A-Wish Foundation.

The famed parade’s 95th run will feature an NFT collection in partnership with the Make-A-Wish Foundation.

The famed parade’s 95th run will feature an NFT collection in partnership with the Make-A-Wish Foundation.

By Eli Tan
AccessTimeIconNov 19, 2021, 1:00 PM
Updated May 11, 2023, 5:51 PM
Macy's Thanksgiving Day Parade (Getty Images)
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

The iconic Macy’s Thanksgiving Day Parade is marching its way to the blockchain.

  • The department store is releasing a series of parade-themed non-fungible tokens (NFTs) on Nov. 25, Thanksgiving Day, with plans to donate the proceeds to charity, the company announced Friday.
  • The collection of 9,500 NFTs will be sold through Sweet’s NFT marketplace, built atop the Polygon blockchain. While the NFTs will be free to mint, 10% of their resale profits will be donated to the Make-A-Wish Foundation.
  • The NFTs will feature some of the parade’s iconic, giant balloons dating to the 1920s. Macy’s is also individually auctioning off 10 “Ultra Rare” NFTs from Nov. 19 to Nov. 30, with all earnings also going to Make-A-Wish.
  • The parade itself will be televised on NBC beginning at 9 a.m. (ET) on Thanksgiving Day.
  • “We were struck by the unique place the parade holds in pop culture, always evolving and reflecting the greatest characters and artists of each generation,” Will Coss, the parade’s executive producer, said in a press release. “To celebrate that history, we created art in a new form through NFTs that would bring the magic of the parade to a new generation and simultaneously while raising funds for our partner Make-A-Wish.”

STORY CONTINUES BELOW

Recommended for you:


Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Eli Tan

Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.

Read more about
NFTs