Four-time Super Bowl-winning tight end Rob Gronkowski has followed teammate and best friend Tom Brady into the crypto world, taking an ambassadorial role with brokerage platform Voyager Digital.
“Gronk” will launch a series of campaigns aimed at making crypto investment more accessible and engaging for a mass-market audience, Voyager announced Wednesday.
The premier campaign is entitled “New Best Friend” and features Gronk playing at home with a Shiba Inu - the breed of dog associated with dogecoin and shiba inu coin. Gronk posted a preview on Twitter of him doing push-ups with the dog on his back.
The campaigns will continue in the coming months and include a livestream event and a non-fungible token (NFT) drop to benefit Gronk Nation Youth Foundation.
Gronk has ventured into crypto previously, launching a series of non-fungible tokens (NFT) commemorating some of his most famous plays from his four Super Bowl wins.
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In his new ambassadorial role with Voyager, Gronk is following the suit of teammate Tom Brady, who became a part owner and ambassador of crypto derivatives exchange FTX in June. A month earlier, Brady revealed that he had “definitely” invested in crypto in an interview with FTX founder Sam Bankman-Fried as part of CoinDesk event Consensus 2021.
Having retired from the game in 2019, Gronk returned to football a year later, following Brady from the New England Patriots to the Tampa Bay Buccaneers, for whom they combined to help win Super Bowl LV in February this year.