Kim Greenberg is the head of marketing for CoinDesk Indices. Kim brings over 18 years of experience in the financial industry and is currently responsible for leading the marketing and branding initiatives. Previously, Kim was head of marketing for VettaFi, led strategic beta and ETF marketing at Columbia Threadneedle, served as director of marketing at Aberdeen Standard Investments (formerly ETF Securities) and was vice president of marketing at Source Exchange Traded Investments (now Invesco). She also held multiple positions at Guggenheim Investments. Kim holds a bachelor of arts degree in public relations/advertising and psychology from Pennsylvania State University as well as the Certified Meeting Planner (CMP) and Certified Tradeshow Marketer (CTMS) designations. Kim also currently serves on the CERTIFi Women in Leadership Advisory Board through Mercy College.