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Nike Is Bringing Its .SWOOSH NFTs to EA Sports Games

Nike Is Bringing Its .SWOOSH NFTs to EA Sports Games

Nike Is Bringing Its .SWOOSH NFTs to EA Sports Games

The sportswear giant and game publisher Electronic Arts are partnering to build new immersive experiences in the EA Sports gaming ecosystem.

The sportswear giant and game publisher Electronic Arts are partnering to build new immersive experiences in the EA Sports gaming ecosystem.

The sportswear giant and game publisher Electronic Arts are partnering to build new immersive experiences in the EA Sports gaming ecosystem.

By Rosie Perper
AccessTimeIconJun 1, 2023, 4:16 PM
Updated Jun 1, 2023, 8:00 PM
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Nike Virtual Studios, the sportswear giant's digital arm, and video game developer EA Sports are partnering together to bring digital creations from Nike's .SWOOSH platform to the EA Sports gaming ecosystem.

Details about the partnership are limited, though Nike said in a press release that the collaboration will allow .SWOOSH members and EA Sports fans "to express their personal style through play." This includes "immersive experiences" and "new levels of customization within the EA Sports ecosystem."

EA Sports is a division of Electronic Arts that publishes games like FIFA, Madden NFL and more.

Nike's .SWOOSH platform released its first non-fungible token (NFT) sneaker collection last week, surpassing $1 million in sales. The sale of these "virtual creations" began on May 15, though the experience was hindered by technical issues and continuous delays.

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At the time of writing, 97,627 of the Our Force 1 boxes have been sold from the total inventory of 106,453, according to Polygonscan.

"This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base," said Ron Faris, general manager of Nike Virtual Studios.

Edited by Stephen Alpher.


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The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish group, owner of Bullish, a regulated, institutional digital assets exchange. Bullish group is majority owned by Block.one; both groups have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.

Rosie Perper was the Deputy Managing Editor for Web3 and Learn, focusing on the metaverse, NFTs, DAOs and emerging technology like VR/AR. She has previously worked across breaking news, global finance, tech, culture and business. She holds a small amount of BTC and ETH and several NFTs. Subscribe to her weekly newsletter, The Airdrop.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish group, owner of Bullish, a regulated, institutional digital assets exchange. Bullish group is majority owned by Block.one; both groups have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.

Rosie Perper
Rosie Perper

Rosie Perper was the Deputy Managing Editor for Web3 and Learn, focusing on the metaverse, NFTs, DAOs and emerging technology like VR/AR. She has previously worked across breaking news, global finance, tech, culture and business. She holds a small amount of BTC and ETH and several NFTs. Subscribe to her weekly newsletter, The Airdrop.

Follow @rosieperper on Twitter

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.

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