Premier League soccer team Watford FC has signed a multiyear sponsorship deal with crypto sports betting platform and casino Stake.com.

  • The company will become the team's principal shirt sponsor from the start of the 2021/22 season, which kicks off Aug. 14, according to an announcement Thursday.
  • Terms of the deal were not disclosed, and Watford FC didn't respond to CoinDesk's request for more information by press time.
  • Stake.com plans to commemorate the partnership with a 10 million DOGE ($1.9 million) giveaway on its international platform.
  • The platform is also the official betting partner for mixed martial arts competition the Ultimate Fighting Championship in its Latin American and Asian markets.
  • Stake.com is not available now to U.K. users, but it plans to change that in the near future with a partnership with gambling technology provider Aspire Global
  • The partnership continues Watford's association with crypto-related firms, following its prior sponsorship deal Sportsbet.io.
  • The team also brandished the bitcoin logo on its shirt sleeves as part of Sportsbet.io's sponsorship.

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