How Do NFTs in the Music Industry Actually Work?

The NFT craze is sweeping the music industry as artists from Kings of Leon to Torey Lanez announce new music released as non-fungible tokens. Some artists are partnering with middlemen like Bondly Finance to make these NFTs happen. Brandon Smith, CEO of Bondly, explains his company’s role in the NFT process and how NFTs are shaking up art and social media as we know it.