Jul 10, 2024

As part of CoinDesk's special GameFi Week, sponsored by Catizen, Emfarsis Director Leah Callon-Butler explains how Axie Infinity came to rise in the Philippines where the population is young and tech-savvy.

Video transcript

The Philippines was a place to look at in terms of crypto adoption because there were these factors really driving the place um making it somewhere kind of special. So for example, um there were, it was a very young digitally savvy population, people spoke English very, very well and most of them were unbanked. So it was kind of like this pressure cooker that was great for crypto fast forward a couple of years to 2020. The adoption miracle that took place was actually infinity. Um You know, our thesis sort of proved true, but we just never thought that it was gonna be a video game that actually catalyzed this this adoption miracle. So um we keep coming back to that moment.

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