Samsung Enters the Metaverse, Opening a Virtual Version of Flagship 837X Store

Jan 6, 2022

Samsung Electronics has entered the metaverse by opening a version of its New York City flagship 837X store in Decentraland, a blurring of the line between the physical and virtual worlds. “The Hash” crew chats about the features of this experiential store, such as the Connectivity Theater and the Sustainability Forest, and questions whether the early stage virtual world is ready for mainstream adoption.