Tom Brady, Gisele Bündchen Become Part Owners of FTX

The financial terms of the long-term partnership with Sam Bankman-Fried’s trading empire were not disclosed.

AccessTimeIconJun 29, 2021 at 12:27 p.m. UTC
Updated May 9, 2023 at 3:21 a.m. UTC
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National Football League star quarterback Tom Brady and his wife, Gisele Bündchen, will each be taking an equity stake in FTX Trading Ltd., the company behind Sam Bankman-Fried’s FTX.COM and FTX.US.

The couple will receive crypto as part of a deal that makes Brady an exchange ambassador and Bündchen FTX's environmental & social initiatives adviser, a press release Tuesday said. The specific financial terms of the long-term partnership with Bankman-Fried’s exchange company weren't disclosed. FTX subsidiary Blockfolio is also involved in the package.

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  • "They have already opened their Blockfolio accounts to invest and trade the cryptocurrencies of their choice," FTX said in the statement.

    The move is just the latest sports-related marketing tie-up for FTX. Last week, the company said it has entered a sponsorship deal with Major League Baseball that will put FTX advertising patches on all umpire uniforms starting next month. Blockfolio enlisted a far younger NFL quarterback, 2021 top draft pick Trevor Lawrence, in April in a deal that saw the former Clemson player take his pay in crypto.

    Bankman-Fried and Brady spoke at length during CoinDesk’s Consensus 2021 last month.

    The seven-time Super Bowl champion joked Monday that his "laser eyes didn’t work." The bitcoin meme still adorns his Twitter avatar, however.

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