Announced Tuesday, the investment by Ripple executives in Omni feels ill-timed as the price of the coin has fallen more than 40 percent.
It's been a day of major losses so far across the cryptocurrency markets, with the top 20 all in the red and a big chunk knocked off the total value.
International money-remittance firm MoneyGram is partnering with Ripple to test the startup's XRP token for international payments.
Ripple's recent price rise could lead to a self-fulling cycle of appreciation for the cryptographic asset.
In a tweet late Thursday night, Ripple stated that three of the top five money transfer businesses will begin using its XRP cryptocurrency in 2018.
In a blog post, Coinbase announced it would not be adding any new tokens to its exchange, putting to rest rumors that XRP was a candidate for listing.
Ripple has a complicated relationship with its native cryptocurrency XRP, one that critics contend many recent buyers of the token may not understand.
Ripple hit a new all-time-high above $3 today, up more than 200 percent from its value just a week ago.
The cryptocurrency market sets all-time-high above $660 billion while bitcoin dominance dropped to its historic low.
The year of interoperability? Or enterprise digital asset adoption? Both futures might be on the table for 2018, according to Ripple's CTO.