The Crypto Valley Association and Zurich Tourism are working to bring blockchain awareness, tourism and business to Zurich.
Switzerland’s central bank and the SIX stock exchange will study using a central bank digital currency to settle trades of tokenized assets.
"We are not here to make such projects impossible," Mark Branson, CEO of the Swiss Financial Market Supervisory Authority, said of Libra.
Swiss stock exchange SIX's SDX blockchain platform has organized a consortium of institutions to back its "initial digital offering" set for mid-2020.
The Swiss branch of one of the top financial institutions in the Middle East is launching a suite of cryptocurrency-based services.
FINMA's director has spoken out about the risks of working with a major project like Facebook's Libra, and said there are also potential benefits.
The non-profit set up to run Facebook's Libra cryptocurrency project is seeking to apply for licensing as a payment system in Switzerland.
Facebook's Libra and other cryptocurrencies operating in the U.S. must meet regulatory requirements to tackle financial crimes, the official said.
Two Swiss startups received broker dealer licenses as FINMA hardens its AML requirements.
Congresswoman Maxine Waters and other U.S. lawmakers will discuss Facebook's crypto project with the Swiss data privacy chief this week.